Company rep's key hole scientist.the asteroid ping through the eye in my cools name.means?what?

we know cool cig's became coors and anhueser bschal became bucsh.yet the so called cooooooots people speak in code before me.has the scientific smart peoples +answer to this unique question. one is very star trek.the other is a key hole scientist candy cane special peoples q/a.prince charmin is the spanish prince charming name written in the same code.